Weezer Is Gettin' Snuggie With It

In a flash of true marketing genius inspiration, Weezer is offering a free copy of their new CD Raditude when you buy an official Weezer Snuggie from their website for the low, low price of just $29.95. You can get yours here.

The Snuggie, as you must know is the fleece "blanket with sleeves" that instantly makes any user, old or young, skinny or fat, smart or stupid, look like a cult member with Stockholm Syndrome. Weezer is a huge fan of the Snuggie and took to wearing the leopard-print version onstage earlier in the year, before deciding to come out with their own version, complete with infomercial:


If you’re wondering how a band could have such a brilliant marketing acumen, the answer is simple. Weezer maestro Rivers Cuomo hails from Storrs, CT, the college town and intellectual crucible that is home to the University of Connecticut, where yours truly went to college, and went to E.O. Smith high school on the edge of the UConn campus. Back then his name was Peter Kitts.

So if you, went to UConn in the late 1980s, as I did, there’s a good chance that when you drunkenly stumbled into Store 24 in search of a Beefy Hot Burrito, young Peter/Rivers was in the next aisle, flipping through the latest issue of Spin magazine, wishing he could do so while wearing a blanket.

Rivers has come a long way from Storrs, helping to invent the sensitive-punk emo subgenre of rock, getting a Masters Degree from Harvard and releasing a steady stream of fun, funny, melodic and rather timeless power-pop singles and albums.

Here’s Weezer on Late Show with David Letterman the other night performing the excellent “I'm Your Daddy” from Raditude in full Snuggie regailia. Looks like even Paul Shaffer and the Late Show Orchestra have drank the Weezer Kool-Aid.